So we can hit the nostalgia beat but also have it feel like it’s relevant and current.” “They’re to create their own pop-ups in a way. ![]() ![]() “Our audience has a particular nostalgia for Pop Up Video, but they’re also seeking more information on multiple platforms,” said Jeff Olde, VH1’s executive vp original programming and production. Perhaps inevitably, VH1 will also introduce interactive elements, including polling and user-generated pop-up content. ![]() “I have sat on the sidelines for the last decade and watched as everyone and the brother has ripped off Pop Up in some way or another with the internet coming out of nowhere and Twitter being hauntingly familiar and all of these devices that are using snarky, pithy text,” said Thompson.
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